Not more than 2 months after it launched, the Commodore 64 is now discounted to $199. Competition in the market is very intense and Jack Tramiel elected to play real hardball with everyone. Meanwhile, TI lost money by selling the 99/4A for $99. Lower prices naturally is great for consumers.

Some machines had issues with the PLA chip but this was fixed and a new revision was offered. Although many early Commodore 64 games were inferior Atari 8-bit ports, by late 1983 the growing installed base caused developers to create new software with better graphics and sound.