COCA-COLA SAYS MEDIA BUZZ USELESS

The Coca-Cola Company published a report showing that media buzz does not result in increased sales. The company make a carefully controlled study and make the discovery that they published for everyone’s benefit.

Coca-Cola found that online display ads work about as well as TV. No question that new media are finding more viewers and advertising has adapted accordingly.

PR and advertising departments around the world will definitely find this eye opening. Advertising is a very large part of the economy.