ACTIVISION-BLIZZARD LOSE PLAYERS

Blizzard has lost almost a third of its players in three years. Blizzard has never been the most prolific of publishers but it’s five years since they last released a brand new game, rather than just expansions or remasters, and it’s beginning to show in terms of their dwindling player-base.

According to their latest financial results they ‘only’ had 27 million active users across all their games in the first quarter of 2021. That’s down from 29 million a year ago and represents a drop of 29% in three years.It may well have been worse if not for the pandemic keeping people at home, but the reason seems fairly obvious given the lack of new releases lately.

Blizzard do have a number of new games in production, including Overwatch 2, Diablo 4, Diablo 2: Resurrected, Burning Crusade Classic, and Diablo Immortal (plus several other unannounced mobile titles).

From a financial perspective there’s not a really a problem, though, as revenues were still up 7% on last year, largely thanks to the Shadowlands expansion for World Of Warcraft.