APPLE MARKETS PRIVACY

Among the fluff of software updates of more interest is what Apple is doing for privacy.

Monday’s WWDC announcements showed that Apple’s privacy strategy is now part of its products: Privacy was mentioned as part of nearly every new feature, and got stage time of its own.

New features include ways to stop email tracking, burner emails, and a VPN competitor that obscures IP addresses.

Apple is also using its strength handling user data to add features that use sensitive data to apps like Wallet and Health.

The Mail app will now run images through proxy servers to defeat tracking pixels that tell email marketers when and where messages were opened.

iCloud subscribers will be able to create and use temporary, anonymous email addresses, sometimes called burner addresses, inside the Mail app.

Increasingly, data is being processed on local devices, like a computer or phone, instead of being sent back to big servers to analyze. This is both more private, because the data doesn’t live on a server, and potentially faster from an engineering standpoint.

Recall with iOS 14.5 when Apple mandated apps now respect privacy. Apple is clearly taking a hard look at making users lives safe.

While Apple is concerned with Android, there is not much change in market share. There are a lot of older iPhones in use as many are not affluent to afford more recent models. The studio has an iPhone 11 256GB which has been used heavily at times. The efficient processor and large battery make the phone very practical.

Low cost Android units with 8GB RAM and 512GB storage are available. Apple has upped the storage in their phones over time as the cost has fallen. Looking forward it’s likely that mobile phones will improve generally in years to come.